GMB is not another logo in your feed – it’s the code you flash to everyone who knows the real price of ambition. We started with one sewing machine in a South-London flat, screens taped to the kitchen table, and mates pulling all-nighters to perfect a fit that moves like you hustle – silent, precise, impossible to miss. No investors, no shortcuts, no fast-fashion smoke and mirrors. Just heavyweight cotton, hand-cut panels and a promise that every drop carries the fingerprints of the people who made it happen.

GET MONEY, BRUV – BUT NEVER SELL OUT.
The name is a reminder: chase your goals loud, keep your values louder. Every stitch is logged, every fabric lot double-checked. You’re wearing 500 GSM fleece because anything thinner couldn’t carry your weight. Our sculpt-fit hoods cup the jawline so the wind off the Thames doesn’t. Double-needle seams because you can’t break lines that tight. Custom die-cast zip pulls stamped GMB because we don’t rent identity – we forge it.

LIMITED UNITS. UNLIMITED INTENT.
We don’t drop because the calendar says “new season” – we drop when the piece is perfect. One roll of cloth, one run of labels, one shot. When it’s gone, it’s gone; the city moves on. That price tag? It covers craft, fair wages and the fact you’ll still be pulling this set from your wardrobe in three winters’ time, while the mass-market stuff is choking a landfill. You’re not paying for hype – you’re paying for the right to wear something built to last longer than a trend cycle.

THE UNIFORM FOR THOSE WHO GET IT.
Slip on the hoodie, feel the weight settle on your shoulders – a quiet statement that you see possibility where others clock out. The joggers taper clean above your kicks, never bagging, never begging for attention. It’s a look that nods to grime basements, late-night edits, first flights out of Heathrow chasing bigger moves. If someone asks where it’s from, you know the answer already: “If you know, you know.” Because the moment you explain it, the magic’s gone.

REAL PEOPLE, REAL PROOF.
Scroll the tag #GETMONEYBRUV and you’ll see brothers from Manchester to Marseille repping the same mindset: different postcodes, same hunger. Students flipping side hustles between lectures. Creatives coding at 3 am. Athletes grinding reps in empty gyms. No models hired just for show – only people who live the mantra and refuse to dim their shine.

THIS IS YOUR INVITE.
Maybe you’re still scribbling ideas on bus tickets. Maybe your first commission just landed and you’re hungry for the next. Wherever you stand, GMB is the layer that says you’re part of something bigger – a network of doers linked by fabric, by fire, by the unspoken rule that “good enough” is never enough. So zip up. Tighten the drawcord. Step into the night knowing your kit can handle the weight of your ambition. Get money, bruv – the world is watching.